Promotion of new content from Grupo Globo

Digital Acceleration

Client

Grupo Globo

Grupo Globo is the largest communication conglomerate in Latin America and one of the largest media owners in the world. The group's main company, Rede Globo, is the largest broadcaster in the country and the second largest on the planet. The corporation operates in the telecommunications (mass and segmented TV), broadcasting, print media, internet, music and film industries.

Project

Druid was hired by Grupo Globo to perform the implementation, maintenance and updating of the G1 news portal. The company has developed several web portals for the station's new products, such as soap operas, serials and miniseries, as well as for celebrations and anniversaries of Globo Repórter, Fantástico and Jornal Nacional. In addition, it has also designed online voting systems for Fantastic frames with Amazon Web Services (AWS) infrastructure using Amazon EC2 and Amazon S3, Content Management Systems (CMS) for Memory Globe, and application available on iOS Tablets and Android for Globo Press to access exclusive materials about the station's new programming grid (soap operas, serials, miniseries).

Result

Through the development and integration of G1 news portal platforms, Druid has provided the optimization of the site browsing experience for the user. It also succeeded in promoting new content and products from Grupo Globo, improving its employees' activities and accessibility to Grupo Globo information.

Case Promoção de novos conteúdo do Grupo Globo